Journey through 25 years of meaningful moments with our exclusive Limited Edition
Journey through the past as you scroll on.
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2005
Raymond Cloosterman, founder & CEO
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Today, 1,4 shower foams are sold every single minute!
Going International
In 2005 we went global! Okay, we went next door, to Belgium. Where we opened our second store in the port city, Antwerp.
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We made our glamorous debut at the Grammys with Miley Cyrus
Man, Oh, Man!
The Ritual of Samurai began as a revitalising experience, with fresh and energising scents. Today it’s evolved into the oh-so elevated Homme Collection.
Launched in 2008, The Ritual of Ayurveda is inspired by the ancient Indian philosophy of balanced living.
This luxurious collection helps cleanse, nourish, and balance your body, mind, and soul.
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2015
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Echoes of Tranquility
Collections like Tao and Mandi Lulur brought us moments of luxury and peace, and while they've been retired, their memories continue to inspire.
Did you know that Flowers of India lives on today as The Ritual of Karma?
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2020
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Serenity in Stillness
The first Mind Oasis can be found in House of Rituals, a sanctuary for relaxation where ancient wisdom meets cutting-edge technology. Here, unique treatments like our Brain Massage help you recharge offering a much-needed break from life’s hectic pace.
True wellbeing considers not just people but planet too. After rigorous assessment, we were delighted to meet high standards of social and environmental performance. Our B Corp status means we are a company that uses business as a force for good.
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The Book of Rituals: A Journey Within
Our guide to The Art of Soulful Living. Brimming with wisdom, routines, and recipes that celebrate life’s beauty.
Amsterdam to Asia
In 2024, we opened our first store in Japan, reinventing our retail experience, and putting the Amsterdam Collection in the spotlight.
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Journey through 25 years of meaningful moments with our exclusive Limited Edition
- 2000
- 2005
- 2010
- 2015
- 2020